BACKLINE ANNOUNCE EVENTRIC / MASTER TOUR APP PARTNERSHIP FOR MENTAL HEALTH SUPPORT

Backline, a 501(c)(3) nonprofit that provides mental health and wellness resources to the music industry and their families, announces their partnership with Eventric/Master Tour, industry-leading software focused on assisting tour management in the organization of tour logistics. 

The partnership includes an in-app button in the Master Tour Mobile App that directs users toward mental health resources immediately. These resources include The Crisis Text Line, The National Suicide Hotline, and Backline’s suite of resources: Case Management, where Backline’s Case Managers work one-on-one with individuals to create a specific mental health plan, weekly virtual Support Groups that provide safe spaces for music industry professionals, and Wellness Offerings. The mental health button is now live within Master Tour’s platform. 

This integration will now expand Backline’s critical resources to Master Tour’s user base of over 250,000+ and 55k active monthly users. Through this product feature, more music industry professionals will have direct access to essential mental health resources than ever before.

Founder & CEO Paul Bradley says, “Master Tour is genuinely honored to partner with Backline. Our introduction of mental health resources within the Master Tour Mobile App on World Mental Health Day underscores our sincere commitment to the mental well-being of music industry professionals. Together, we’re providing vital support to the talented individuals who create the music that resonates globally.” 

ABOUT BACKLINE 

Backline is a national 501(c)(3) nonprofit organization that provides mental health and wellness resources to the music industry and their families. 

Since Backline’s launch in 2019, they have served more than 25,000 music industry professionals and family members, and Backline is growing quickly alongside the critical need for its services. 

Backline connects music industry professionals and their families with mental health and wellness resources—streamlining access to a network of trusted organizations and care providers that understand this line of work. They’re a critical connector for touring professionals who often lack the resources they need to address mental health and wellness needs.

Backline offers a free Case Management program, as well as support groups, workshops, meditation, breathwork, yoga, and other virtual experiences to support the music industry.

ABOUT MASTER TOUR

From Beyoncé to Jim Gaffigan, many of the world’s top talent and tour managers have been using Master Tour for years. With over 3 million events, 150,000+ users, and 250+ trusted management partners, Master Tour has become the music industry’s essential touring tool. 

As former touring managers, Master Tour wanted to find a more effective way to handle all of the logistics of planning a tour. In 2000, they started the Production Consultants Guild. Shortly after, they released the Master Tour Database and pioneered data-driven applications in the touring industry. 

In 2009, they changed their name to Eventric. Since then, they have invented Live Access – a friends and family ticketing solution unlike any other – and redesigned the Master Tour Database with top touring managers from around the world. Now known as Master Tour 3, they are helping clients run their live events more efficiently than ever. 

For more information on Backline, please visit:

Website / Instagram / Facebook / Twitter 

For all Backline press inquiries, please contact:

Hilary Gleason, Executive Director / hilary@backline.care

Terra Lopez, Community Manager + Artist Partnerships / terra@backline.care

Leigh Greaney Bush, Publicist / leigh@bighassle.com

Romy Bayhack, Publicist / romy@bighassle.com

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